Directions to 40 Plus
Monday Morning Speaker: Marva Goldsmith
Starting Over at MidLife? Learn How to Brand Yourself to Compete in Today’s Economy
Speaker Website: www.branding50.com
Whether you are challenged by design or default with the task of starting over or reinventing yourself, marketing yourself is a critical element to your success. Marva Goldsmith will teach you how to apply the successful commercial branding techniques to your job search.
Today, it is no longer appropriate to simply “look for a job”; you must learn how to brand yourself
in this very competitive marketplace.
The following are critical personal branding and career reinvention questions:
· How do you distinguish yourself in your marketplace?
· What can you do to gain visibility for your achievements?
· What is the best way to package your brand?
· Who can help you build your personal brand?
· What are the practical steps you need to take to re-launch yourself as a brand?
This engaging workshop was presented at the 2009 National AARP Conference in Las Vegas.
BIOProven Background. Real World Point of View.
Marva Goldsmith knows the transformation process intimately because she has lived it. She began her career as an electrical engineer and has held positions that include federal lobbyist, call center manager and human resources strategist. At the age of 42, she obtained a Master’s degree in Public Administration with a concentration in Leadership from Harvard University. Marva then studied image management with Dominique Isbecque International, the London Image Institute and the Image Resource Group. She received additional leadership training through the Center for Creative Leadership and Georgetown University’s Leadership Coaching Program. Certified Image Professional.
Marva is one of fewer than 150 consultants in the United States to be designated by the Association of Image Consultants International (AICI) as a Certified Image Professional. Professional Speaker. Author.
Marva has worked with clients as diverse as Fortune 500 companies to incarcerated youth, always spreading the good news about image and personal branding. Since 2005, Marva has published six workbooks, including Branding Yourself After Age 50; Creating Brand Strategy for Your Life. She has spoken at National and Regional conferences, including the 2009 National AARP and Society of Human Resource Management (SHRM) Conferences.
Plan to join us after the meeting for networking. Many of us carry our conversations to lunch at the nearby Brookings Institution.Attire is business casual,
recruiters are often present, so we ask all Monday Speaker attendees to
contribute to the professional standards and objectives of this
important networking meeting.
Doors open at 9:00 for networking and the program starts promptly at 10:00.
40Plus of Greater Washington
1718 P Street, NW, Suite T2
Washington, DC 20036
near the DuPont Circle Metro, use the South exit
Directions to 40Plus
40Plus of Greater
Empowering Experienced Professionals