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Empowering Experienced Professionals for Successful Career Transitions
Knowing the basics about an organization certainly helps if you are being
considered for a position, among other opportunities. But what lies beyond
the basics? This talk will discuss the layers of branding within an
organization, and how to use them to your advantage.
After years working in the architecture and interior design world, Catherine
moved on to find her niche coordinating thousands of volunteers of the AIDS
Memorial Quilt. It reminded her of her work for the homeless community when
she spoke across the nation on the issue, inspiring interior designers to
lend their space-planning talents. This resulted in housing a thousand more
people than before. Later at the American Institute of Architects, she led
national educational efforts about the Americans with Disabilities Act,
conveying how best to implement this important piece of legislation into
buildings and businesses.
Her work to better our communities continues today. Catherine serves on the
PR Society of America’s national committee on corporate responsibility, and
also the Green Initiatives Task Force for the Northern Virginia Technology
Council. She is a regular speaker at The Center for Nonprofit Advancement.
Catherine is the driving force behind CreateAThon, a 24-hour marathon of
communication services for good causes.
Currently, Catherine works full time leading a team of consultants at Basis,
an innovative brand consultancy based in Falls Church, Virginia. Her team
specializes in communication campaigns that confront economic and financial
issues in society. Basis has worked with over 90 nonprofits reaching foster
children, working poor families, earned income tax credit recipients, single
moms and dads, US military, the working homeless, among others.
Increasingly, the communication techniques developed at Basis for the
nonprofit world are being called upon by corporate entities too, which they
serve with equal vigor and tenacity.
Recommended source for how branding can help you: www.howbrandingworks.com
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