Pop! Your Career
Original, and Pithy language.
“It’s not enough to be the best at what you do;
you must be perceived as the only one who can do what you do.” - Jerry Garcia
Are you interviewing for a new job, position or promotion?
Are you a college grad who’s making the career fair rounds?
Are you returning to the workforce and need to update your resume?
Are you wondering how you can distinguish yourself from the tens of thousands of other people looking for work?
If you answered yes to any of these questions, you’ll welcome this
jam-packed presentation that shares dozens of techniques you can use
immediately to position yourself as the best candidate for the job -
the one that should be hired.
You’ll also learn how to give concise, compelling answers to such
challenging questions as “What is your weakness?” “What’s special about
you?” “We’ve got 200 people applying for this position. Why should we
Sam does not offer the customary “career coach” advice. These are
innovative techniques that help you clarify how you’re different and
why you’re worth hiring. She then helps you develop Purposeful,
Original, and Pithy language you can use on resumes, in job interviews
and in promoting yourself so decision-makers are motivated to pick you
out of a crowded field of candidates.
Who Should Attend? This program is ideal for career professionals – and
for people looking for a job (whether they were just down-sized, just
graduated from college or whether they’re transitioning from the
military or coming out of retirement because their savings
disappeared.) This program received raves as a teleseminar for the
University of Chicago-Booth (the top-ranked business school in the
country as rated by U.S. News and World Report) and will be the opening
keynote for the 2009 National Resume Writers Assn.
Sam Horn is known as America’s Intrigue Expert.
She is an award-winning communication/creativity consultant with a 20
year track record of results with an international clientele including
Fortune 500 Forum, Young Presidents Organization, Hewlett-Packard,
NASA, Kaiser Permanente, National Governors Association, KPMG, Boeing,
Intel and Capital One.
Ms. Horn was selected (along with Tom
Peters, Seth Godin and Jim Collins) to be a featured speaker at INC
Magazine’s annual 500/5000 convention honoring the top entrepreneurial
organizations in the country.
A partial list of credentials includes:
* Top-rated speaker at two International Platform Association
conventions. Meeting planners and audiences praise Sam’s presentations
for being full of innovative, real-life ideas they can use immediately
to reap real-world results. As Jessica E. Bassett, VP, Legg Mason said,
"Having planned numerous conferences over the past 15 years, I have
experienced the gamut of presenters. Without a doubt, I can confidently
state that Sam Horn's talent rests among the best. I have witnessed an
immediate difference in our attendees following her sessions that is
nothing short of amazing."
* In-Demand Consultant. Sam has helped thousands of entrepreneurs and
organizations crystallize attention-grabbing ideas and approaches that
helped them break out vs. blend in. As John Jantsch (Fortune’s #1
blogger on small business) said, “Sam is a seriously creative thinker
who has taken what, for some, is mind-boggling work and turned it into
a system on how to create memorable names, core marketing messages and
slogans. She has created a wonderful set of tools that will help you
construct one-of-a-kind ideas.”
* A respected author of 6 books from major publishers which have been
favorably reviewed in Publishers Weekly, Chicago Tribune, Washington
Post and Investors Business Daily.
Her most recent book POP! Create the Perfect Pitch, Title and Tagline
for Anything introduces 25 original techniques on how to interest
anyone in anything in 30 seconds or less. It is endorsed by Seth Godin
(Tribes), Jeffrey Gitomer, (Little Red Book of Selling) and Ken
Blanchard (One Minute Manager) who said it is an “Inspiring guide to
getting heard, getting remembered, and getting results.”
* An in-demand media resource who’s been interviewed on National Public
Radio, BusinessWeek.com, on every major TV network (NBC, ABC, CBS, FOX)
and on Jay Leno’s Tonight Show and To Tell The Truth, where she and her
Tongue Fu!® team stumped the panel.
* Official Pitch Coach for Springboard Enterprises which has coaches
women entrepreneurs to receive more than $4 billion in venture capital.
Dawn Stackhouse of MSNBC said, “You were the perfect person to have on
our elevator pitch segment.” Sam helps entrepreneurs design and deliver
winning pitches and proposals that close deals, land contracts and
* Originator of trademarked communication methodology. Sam created
Tongue Fu!® (what to say – when you don’t know what to say). Executive
Book Summaries said “Tongue Fu!® is a gold mine for anyone who deals
with the public; Sam Horn has added to the legacy of ideas on how to
deal with people left by Benjamin Franklin, Abraham Lincoln, and Dale
* 16-time Emcee of the world-renowned Maui-Hawaii Writers Conference.
Sam has worked alongside many of the world’s most famous authors,
screenwriters, agents, editors and directors including Mitch Albom,
Frank McCourt, Ron Howard and Jacquelyn Mitchard. She is thanked in
hundreds of books by grateful authors who say, “I couldn’t have done it